Lyell is the relaunch of Emma Fletcher's 2003-2010 cult label. With her unique sensibility in tact, Fletcher pushes Lyell forth with a new vision and fresh feel. She creates fun and simple shapes that blend fantasy with equal parts elegance, and youth. What results are distinct pieces that seesaw between practical and fantastical. ' One can anticipate a steady roll-out featuring one original new piece, in limited editions, on a continual feed.